|
Franchising refers to the methods of practicing and using another person's philosophy of business.
The Franchisor grants the independent operator (Franchisee) the right to distribute its products, services, techniques, and trademarks for a percentage of gross monthly sales and a royalty fee. Various tangibles and intangibles such as national or international advertising, training, and other support services are commonly made available by the franchisor.
The idea for a counseling practice specifically geared towards the needs of Expatriate communities was born in San Rafael California, U.S.A. in 2003 by founder Robbert-Jan Nuis.
At the time he was going through the Hypnotherapy training with the H.T.I. and several NLP courses with NLP Marin.
Having been an expat since the age of 1 1/2 and gone through extensive personal training and development during the course of many years he realized that there must be a market for it.
After having done extensive market research, gone through an Internet Marketing course and trial periods in different cities he decided to officially set up business in The Netherlands in 2004.
After some initial fallbacks and going through some learning curves his practice blossomed and people started contacting him asking to work for and with him. Initially he was open for the idea of working together but not employing people. During his time in Halifax, Canada, working on his book with a local ghostwriter he came across Tim Horton’s and read the Franchise book and instantly knew that was the direction he wanted to go.
From that moment on, January 2008, Expatriate Counseling officially became a franchise concept.
Since then the initial Expatriate Counseling practice in Amsterdam the Netherlands has grown and expanded into different cities in Holland, Switzerland, Paris France, San Francisco bay area, Bangkok Thailand and in the process of expanding 2010 and beyond! If you would like to be part of this growing comunity email us with your questions
Other countries and cities will follow soon! Keep watching Expatriate Counseling on the net! |